Working with an interdisciplinary, problem-oriented and project-based approach is standard in today’s business world. Such an approach creates distributed knowledge, increasingly recognized by today’s companies as intellectual capital. Intricate technical and institutional measures for supporting knowledge management often fail to produce the desired result. All too often, existing knowledge remains trapped in the information system or in the head of people without being converted into effective actions. This is where BrainSpace® comes in.
BrainSpace is about distributed cognitive systems that utilize the Internet as a platform and tool for innovation and problem solving. The most important characteristics include:
- Design of shared spaces for synchronous and asynchronous communication between dislocated players
- Provision of tools to support collaboration and innovation
- Definition of a protocol for goal-oriented collaboration in larger groups
Thanks to an iterative approach and an alternating formation of subgroups and roles (all actants are active group members in two groups and serve in two other groups as critical observers or moderators), BrainSpace can offer the following advantages over traditional approaches:
- Participative problem-solving and decision-making processes in larger groups
- Targeted breakthrough of existing hierarchies, structures and thought patterns
- Problem-oriented development and utilization of existing knowledge
- Active communication and cooperation between groups across company borders
- Convergent solution finding (culture of commitment) despite inhomogeneous groups
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